Organizations are choosing analytic applications to improve the effectiveness of business processes, to increase visibility, to drive greater business profitability, and to drive greater productivity and results. The past three years have seen waves of organic growth and acquisitions as vendors make a concerted effort, to deliver more ROI to customers in areas such as cloud deployment, collaboration, security, and mobility.
Various latest research report suggests that the average returns from analytics have been increasing, reaching $13.01 for every dollar spent in 2015 from just $10.66 in 2011.
Over the past three years, organizations continued to recognize the need for improved visibility and productivity. Existing business processes are no longer meeting the demand for quick, usable, and reliable insights for business decisions. As the need to deal with greater volumes of data, disparate data sources, and increased demands from business users for access, organizations are turning to analytic solutions and applications to deal with these pressures.
Analytics are being implemented to streamline and automate decision-making and
reporting and are increasingly being extended to other operational areas such as CRM, ECM, HCM, and ERP. Customer leveraging of analytics is increasing the relevance of the market to become an operational cornerstone for success as BI becomes a platform for cross-operational analysis and piecing together the big picture for operations management. As a result, customers are not only driving down their deployment costs but are also increasing their ability to engage consolidated solution deployments for more processes, realizing increased benefits in formerly siloed areas.
ANALYTICS RETURNS ARE INCREASING:
Organizations are being driven to analytic solutions by the need to have more data transparency and improved decision-making processes. Many organizations are facing challenges maintaining data quality. They are also facing time constraints for meeting business demand in rapid decision-making in competitive and crowded markets. As a result, they can no longer afford to wait weeks for reports on profitability, revenue,budgeting, and forecasting, and they can no longer afford to delay marketing campaigns. Many companies have seen the gains made in different parts of their organizations through analytics, and are looking to complement existing implementations with additional tools.
While improved decision-making and increased revenue growth continue to drive high ROI for analytics deployments, productivity is equally important.
To conclude : Analysts/experts expects that analytics will continue to develop into an operational backbone for organizations, consolidating key data sets and extending them out to other solution areas for increased data visibility. The increased data insights will likely lead to further increases in productivity and accuracy in decision-making. Customers who are already leveraging analytics for integrated decision-making stand to see the highest returns.